Social media marketing is responsible for increasing the business’s exposure and traffic through online social media sites. It entails creating accounts for each individual business on different social media and linking them to the business’s website to increase the traffic and achieve higher visibility. It also involves creating posts, ads and extensions on different social media channels. A very significant part of proper Search Engine Optimization (SEO) is the strong presence through social media links. Social media marketing utilizes -but is not limited to- the following channels:
- Google Plus+
- Youtube